Do you have the wrong KPI? If you’re like most sales leaders, you’re tracking the wrong referral metrics and spinning your wheels. Craig had only one referral KPI, and it was the wrong one: the number of prospect meetings that his reps conducted. Meetings are an important activity metric, but your team will never fill […]
America’s Leading Authority on Referral Selling
Master referral selling and put your company above your competition. Not many are doing it! Adopt this powerful “hidden secret” and build your sales pipeline without ever cold calling.
Get Started With Referrals for Account Based Sellers
Get a consistent stream of qualified leads and impact both top- and bottom-line results.
Do You Have a Referral Program That Works?
Take our 14 Yes/No question Referral I.Q. Quiz and find out how you measure up.
Give Your Account Based Sales Team Their Ticket to the C-Suite—a Referral System
Sales leaders complain that their account based sales teams don’t get enough qualified leads, their pipelines are fluff, gatekeepers block their access to the C-suite, and the sales process is way too long. Leadership can’t count on accurate forecasts when pipelines are unqualified. Big problem.
Your current lead generation approaches are useless when your account based selling team goes up-market or to the enterprise. You know referrals are the best way to attract new clients and expand business within existing client companies. But do you have a strategic, systematic referral program with real metrics to drive accountability and results? The vast majority of sales organizations don’t, and they’re missing out.
Want to drive your sales needle off the charts and outsmart the competition? With a steady stream of referral introductions, your team will score meetings with prospects in one call, while the losers are still clicking keys and trying to identify decision-makers. Best of all, referral sellers convert 70 percent of prospects into clients. (No, I didn’t make that up.)
In the age of digital dependence, it’s easy to forget that relationships rule in sales—always have and always will. How do you scale relationships? With referral selling.
Ready to give your account based sales team a referral program that scales? Call me at +1 415-461-8763 or email firstname.lastname@example.org
Make sure you’re getting paid what you’re worth. I don’t like to negotiate for my services. It’s uncomfortable, because I know the pricing and terms for my referral system are fair. When clients pull out their negotiation strategies, it’s easy to get sucked into defensive mode and cave on price—even though my clients always agree […]
How does your team work when no one is looking? For the first time ever, clients are asking me how to build a “referral culture.” Sales VP Sam told me he wants to create a referral culture, as did CRO Sue, and CEO Amanda. Why? They recognize that referrals are the fastest and “stickiest” business […]