Getting referrals business should be top priority in your sales prospecting techniques. Message to sales leaders: Your job is to get the rocks off the road so your team can close deals, exceed quota, and blow past revenue goals. That’s not happening with cold calling. Account execs remain overwhelmed with conflicting messaging, technology overload, and […]
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Master referral selling and put your company above your competition. Not many are doing it! Adopt this powerful “hidden secret” and build your sales pipeline without ever cold calling.
Get Started With Referrals for Account Based Sellers
Get a consistent stream of qualified leads and impact both top- and bottom-line results.
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Give Your Account Based Sales Team Their Ticket to the C-Suite—a Referral System
Sales leaders complain that their account based sales teams don’t get enough qualified leads, their pipelines are fluff, gatekeepers block their access to the C-suite, and the sales process is way too long. Leadership can’t count on accurate forecasts when pipelines are unqualified. Big problem.
Your current lead generation approaches are useless when your account based selling team goes up-market or to the enterprise. You know referrals are the best way to attract new clients and expand business within existing client companies. But do you have a strategic, systematic referral program with real metrics to drive accountability and results? The vast majority of sales organizations don’t, and they’re missing out.
Want to drive your sales needle off the charts and outsmart the competition? With a steady stream of referral introductions, your team will score meetings with prospects in one call, while the losers are still clicking keys and trying to identify decision-makers. Best of all, referral sellers convert 70 percent of prospects into clients. (No, I didn’t make that up.)
In the age of digital dependence, it’s easy to forget that relationships rule in sales—always have and always will. How do you scale relationships? With referral selling.
Ready to give your account based sales team a referral program that scales? Call me at +1 415-461-8763 or email firstname.lastname@example.org
Do you really need more leads? Sure, cold calling techniques put lots of leads in the pipe. Enough for management to see that reps made the requisite number of phone calls, email pitches, and social media connections. But are those really leads, or just smoke-and-mirror numbers? Reps have their cold call list, and they go […]
But here’s what they’re missing on referral B2B lead generation. I’ve had it with the accusations that referrals don’t scale, that referrals are a favor, that referrals can be digital, that all you need to do is ask for referrals, and the other crap that so-called experts tout on social media. I don’t usually use […]