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Enterprise »
Why Sales Hates Marketing: 9 Reasons

Here’s why your marketing team and your sales team can’t get along. 

Journalist Geoffrey James tackles the debate about sales and marketing alignment, and who owns the client:

“The war between Sales and Marketing is both legendary and debilitating. And yet it’s probably fair to say that the future of your company lies in your ability to make the two work better together.

With that in mind, here are the nine most common complaints Sales has about Marketing, along with my advice to resolve the problem.

1. Marketing Acts Superior

Many marketers have business degrees, so they think they’re better than sales…

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Associations, Enterprise, Small Business »
Toss the Technology—Relationships Still Rule

Toss the Technology—Relationships Still Rule

Technology has its place, but nothing beats the person-to-person referral sale.
The Internet and other technology breakthroughs have fundamentally changed the way we do business. New technology is created at warp speed, and customers expect immediate decisions. This cycle of…
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Enterprise »
How to Generate More Customers With Fewer, Heartier Leads

How to Generate More Customers With Fewer, Heartier Leads

It’s the quality of your leads, not the massive number of leads, that make the positive difference in your business development.
What a great headline, and it isn’t mine. It pulled me in. I had to find out…
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Associations, Small Business »
Have You Spoken With Your E-Quaintance Lately?

Have You Spoken With Your E-Quaintance Lately?

Real-world sales may start online, but the real connection and success happens offline, in the real world. Join me.
In our technology-obsessed world, we regularly hear new words and phrases—ones that someone made up and then created the…
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Enterprise, Small Business »
3 Sales Myths That Are Killing You

3 Sales Myths That Are Killing You

(and you probably don’t even know it)
Tom Searcy, of Hunt Big Sales caught my attention with his 3 sales myths’ post on CBS MoneyWatch. First, I loved the title. Second, I agree with his points…
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Enterprise, Small Business »
What America needs most can be describe in one word… (fill in the blank)!

What America needs most can be describe in one word… (fill in the blank)!

It’s time to stop complaining, and start committing to your sales excellence.
You might anticipate my answer to what I think America needs most is referrals. You’d be partly correct. It’s not only what America needs; it’s what…
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Enterprise, Small Business »
Want the Sale? Watch What You Say…

Want the Sale? Watch What You Say…

Act like a professional, speak like a professional. Your words make all the difference.
“Connect with people, and you have the sale. Connect with the business issue only, and forget it.” I wrote something like that in my…
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