Articles

Sep, 01 2008 | Referral Sales, Referrals

Say No to No’s and Yes to Referral Sales

There has been a longstanding mantra in sales: The more “No’s” we get, the closer we are to a “Yes.” Well, that’s garbage in my sales book. It’s old news, tired and worn out. It’s time to retire and bury this mantra. Think about it: Why would you spend your valuable time talking to people […]