Home » Sales Articles » Archives for October 2008

Articles

Oct, 01 2008 | Small Business

Treat the Problem, Not the Symptom

You’d be surprised at how often I hear, “My salespeople can’t close.” I flinch when I hear sales executives tell me their salespeople can’t close, and that they want a training program about closing sales. Save your money. It’s never about closing. Never. That’s the symptom. The problem is the neglect the salesperson showed to […]