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Article Archive for February 2012

Why Sales Hates Marketing: 9 Reasons

Why Sales Hates Marketing: 9 Reasons Here’s why your marketing team and your sales team can’t get along.  Journalist Geoffrey James tackles the debate about sales and marketing alignment, and who owns the client: “The war between Sales and Marketing is both legendary and debilitating. And…
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Toss the Technology—Relationships Still Rule

Toss the Technology—Relationships Still Rule Technology has its place, but nothing beats the person-to-person referral sale. The Internet and other technology breakthroughs have fundamentally changed the way we do business. New technology is created at warp speed, and customers expect immediate decisions. This cycle of…
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How to Generate More Customers With Fewer, Heartier Leads

How to Generate More Customers With Fewer, Heartier Leads It’s the quality of your leads, not the massive number of leads, that make the positive difference in your business development. What a great headline, and it isn’t mine. It pulled me in. I had to find out if referral…
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Have You Spoken With Your E-Quaintance Lately?

Have You Spoken With Your E-Quaintance Lately? Real-world sales may start online, but the real connection and success happens offline, in the real world. Join me. In our technology-obsessed world, we regularly hear new words and phrases—ones that someone made up and then created the definition. Words…
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