… Read more »Social media doesn’t “warm” your call, you do.
A company tells its salespeople to do their research—to gather every piece of sales intelligence; exploit all of their social media channels; know a little bit about the prospect and the trigger
… Read more »New data suggests that there are fewer than five degrees of separation—your referral network just got turbocharged.
New social media data debunks the well-known factoid that it’s just six degrees of separation that connects us to others. Staying in touch
… Read more »Develop your 30-minute sales plan and referral program, and discover a business-development strategy that delivers.
Writing sales plans? Setting goals? Who has time? You do!
Perhaps I don’t want to write a sales plan and set my goals, because then
… Read more »Selling is a person-to-person business.
It’s been said that buyers already know everything they need to know about your company and your products and solutions before they ever speak to a salesperson.
This suggests that buyers don’t really need us
… Read more »Everyone yelling, “Me, too!” as they hop on the social media bandwagon makes for a crowded ride. Understand the platforms, distinguish yourself, and get ahead of the noise.
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