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Mar, 15 2018 | Lead Generation

Is Technology Tanking Your Lead Generation System?

Remember, prospecting is all about people. You’ve heard it: Television will kill radio. Video killed the radio star. And technology will eliminate the time-consuming, face-to-face aspect of communication. Um, no. Not in your personal life, and certainly not in your lead generation system. B2B selling is all about relationships. Digital technology certainly helps facilitate conversations, […]

Mar, 08 2018 | Women in Sales

I Wasn’t High When I Said Women in Sales Rock

There’s something to be said for the “woman’s touch” in sales. I was called out on Twitter by someone challenging my post about why women excel at sales. This person implied that I was smoking some funny stuff or lived in a state where weed is legal. He was right about my state, but wrong […]

Mar, 01 2018 | Lead Generation

Is Your Lead Generation Data Leading You Astray?

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? There actually was a time before the internet, before social media, […]

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