Despite the tough odds involved with cold calling and other marketing strategies, many sales people still believe that calling random people is the only way to achieve business growth. Yet building a business through sales referrals – getting qualified leads from people you already know – is a much more productive and cost-effective sales strategy. That is the Power of Referrals.
In this engaging presentation, you will learn:
- Why cold calling doesn't work.
- Why referral sales strategies build business in the most cost-effective way.
- How to identify multiple referral sources.
- Joanne Black’s proven Referral-Selling System
- Why referrals are common sense but not common practice
- Specific, usable scenarios for any sales professional
With this CD, you will also receive a Referral Wheel list and Joanne Black's Point of View article, “There’s No Such Thing as a Warm Call.”
Purchase The Power of Referrals Audio CD
CD Price: $24.95 plus tax and shipping
Buy two CDs and save: Only $39.95 for two
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