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The Power of Referrals Audio CD

Despite the tough odds involved with cold calling and other marketing strategies, many sales people still believe that calling random people is the only way to achieve business growth. Yet building a business through sales referrals – getting qualified leads from people you already know – is a much more productive and cost-effective sales strategy. That is the Power of Referrals.

In this engaging presentation, you will learn:

  • Why cold calling doesn't work.
  • Why referral sales strategies build business in the most cost-effective way.
  • How to identify multiple referral sources.
  • Joanne Black’s proven Referral-Selling System
  • Why referrals are common sense but not common practice
  • Specific, usable scenarios for any sales professional

With this audio purchase, you will also receive a Referral Wheel list and Joanne Black's Point of View article, “There’s No Such Thing as a Warm Call.”

Purchase The Power of Referrals

CD Price: $24.95 plus tax and shipping
Buy two CDs and save: Only $39.95 for two
Buy all four CDs and save even more: Only $69.95
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One MP3 Price: $14.95
Buy all four MP3s: $47.00
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Audio CD:


The Power of Referrals

$24.95 plus tax and shipping
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MP3:


The Power of Referrals

$14.95 plus tax and shipping
Details Buy MP3