Sales Training; workshop strategies and seminars by Joanne Black

Despite the tough odds involved with cold calling and other marketing strategies, many sales people still believe that calling random people is the only way to achieve business growth. Yet building a business through sales referrals – getting qualified leads from people you already know – is a much more productive and cost-effective sales strategy. That is the Power of Referrals.

In this engaging presentation, you will learn:

Why cold calling doesn't work.
Why referral sales strategies build business in the most cost-effective way.
How to identify multiple referral sources.
Joanne Black’s proven Referral-Selling System
Why referrals are common sense but not common practice
Specific, usable scenarios for any sales professional

With this audio purchase, you will also receive a Referral Wheel list and Joanne Black's Point of View article, “There’s No Such Thing as a Warm Call.”