For many of us, "networking" means going to mixers and gatherings, passing out business cards and hoping for sales leads. Not only is this the wrong approach – it's a waste of time. Instead of viewing networking as a mission for finding clients, you should think of it as a way to build relationships.
Why? Because selling comes from developing long-term relationships, and networking is the best way to create them. All you need is the right strategy: thoughtful preparation, strategic interaction, and disciplined follow-up methods.
With Weaving Your Own Network you will:
- Discover the advantages of internal and external networking.
- Identify focused networking opportunities.
- Realize the benefits of having and using a follow-up strategy.
- Learn how to engage people in purposeful conversation.
- Learn how to position yourself as the expert.
- Explore different styles of networking.
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