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Why Women in Sales Have a Competitive Advantage

Big Deals and High Heels™: Presentations and workshops for strong, confident women to sell more.

Women don’t have to think or act like men to become rainmakers. In fact, many salesmen could take a lesson or two from us about how to generate leads.

Women in sales consistently outperform their male counterparts in quota attainment, loyalty, and leadership effectiveness. Yet, female reps earn 8 percent less in variable pay and are under-represented on sales teams. If women are the highest achieving members of our profession, why do men still outnumber us in the upper echelons of sales?

What’s the Problem for Women in Sales?

Saleswomen have the skills and grit it takes to be top-tier sellers. Success in account based sales is about building and nurturing relationships, and women get that. We are hardwired to be nurturers, connectors, and collaborators—all traits that make for great salespeople.

Yet, sales leaders are not hiring women in large numbers, or providing support and guidance for their careers.

Why? The problem is two-fold: All things being equal (and they never are), we hire people who look and sound like us. But successful sales organizations in the 21st century need to leverage the strengths of both men and women in sales. Smart sales leaders want diverse teams who bring different skills, experiences, and perspectives to the table. That means hiring and promoting more women into account based sales jobs.

Just as importantly, many women fail to climb the career ladder, because they still lack the confidence to get their voices heard. And it’s time for them to get out of their own way.

Change the Conversation at Your Next Sales Meeting

Men say they don’t understand women. Women say men don’t listen. Men say the best salespeople they know are women, but they also say we should stop talking so much and get to the point. How do we ever get any work done with such a big communication divide between the sexes?

Joanne Black is taking steps to close this gap between men and women in sales with her interactive presentation—Big Deals and High Heels™: Why Women Are Naturals at Selling.

This dynamic presentation will help women at all levels understand the value of seeking out advice from mentors, stepping out of their comfort zones, and getting their voices heard.

We’ll discuss the differences in how men and women’s brains are “wired” and what unique qualities make women rock stars at selling. The big takeaway: Sales leaders must help both sexes adjust their communication to be heard, understood, and get work done.

In this talk, Joanne discusses:

  • How men and women are wired differently, and why that matters
  • The advantages women have over men in account based sales
  • How intuition, questioning, and stories drive sales
  • Why men and women must team up to do what’s best for the customer
  • How men and women can adjust their communication to get results
  • How to generate leads like a girl

Invite Joanne to speak to the women (and men) on your sales teams, whether they’re inside sales or field sales, new to sales or sales veterans, individual contributors or sales leaders. The industry you sell to doesn’t matter. Your women do.

NOTE: High heels are optional, and wingtips are most welcome.

There’s no time to lose. Learn these secrets before your competition does! Call Joanne at 415-461-8763 or email her at joanne@nomorecoldcalling.com right now.

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