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Referral Selling in Associations

Your members are business owners and professionals who know the importance of sales, but who often view sales as a “dirty word.”

Your members are passionate about the product or service they developed, they recognized a not-to-miss opportunity in the marketplace, or gained expertise in a specific skill. Whatever their business-start rationale, they acknowledge that attracting new clients expands their business and continues to increase their revenue and profits. In short, they must sell.

When your members learn that adopting a referral-selling system means no cold calling, they are relieved and excited. They realize they leave money on the table every single day and understand that current clients are their best source of referrals. Attracting new business and increased sales adds profits to their bottom line.

Members learn through keynote speakers, breakout sessions, and training what it takes to build their referral business, the essential business-development steps, and sales traps to avoid.

Referral Selling Articles for Associations

Learn about No More Cold Calling’s proven referral-selling methodology and how it changes the way your members increase revenue and profits. Below, you’ll find a collection of referral-selling articles specifically targeted to and about membership associations. Take a read, and let us know what you think.

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Why Permission Marketing Always Trumps the Cold Call

Why Permission Marketing Always Trumps the Cold Call

You’ll close more deals with prospects who actually want to hear from you.
“It’s better to beg for forgiveness than to ask for permission.” Many of us adopt this mantra as we progress in our careers …

Your Network Is Your Net Worth

Your Network Is Your Net Worth

Relationships are the key to sales effectiveness.
If you’re not taking time to build relationships, then you’re making the biggest sales mistake there is.
Whether a business is ultrahigh tech or low tech, personal relationships have always …

Social Deja Vu: We’ve Been Here Before

Social Deja Vu: We’ve Been Here Before

Even when there’s nothing on, we’ll always have reruns.
You’ve heard it: Television will kill radio. Video killed the radio star. And technology will eliminate the time-consuming, face-to-face aspect of communication. Um, no.
Because the more things …

How to Lose Clients and Alienate People

How to Lose Clients and Alienate People

Stop the cold calling madness.
Why are you still cold calling? Even if you’re not actually using the phone, when you send cold emails and automated requests to connect on LinkedIn, your outreach is still ice …

Want to Know Me? Look Me Up!

Want to Know Me? Look Me Up!

There’s no excuse for not doing your sales homework.
“My CEO will be in town, and I’d like to schedule time for you to meet with him.” That must be the hook for this year’s Dreamforce …

Introductions All Around: It’s Time for Online to Meet Offline

Introductions All Around: It’s Time for Online to Meet Offline

Social networking isn’t social enough.
As Woody Allen famously said, “Eighty percent of success is showing up.” Showing up counts—in life and in sales. So does being present and contributing.
We show up in many different ways—online, offline, …

[Message to Management]: Are Your Salespeople Space Cowboys?

[Message to Management]: Are Your Salespeople Space Cowboys?

Don’t let your sales team rely too heavily on technology.
Remember the movie Space Cowboys (2000)? Four long-retired test pilots—played by Tommy Lee Jones, James Garner, Clint Eastwood, and Donald Sutherland—are sent into space to repair …

Cavemen Would Have Been Great Salespeople

Cavemen Would Have Been Great Salespeople

What can we learn from our ancestors about connecting with prospects and clients?
A 27-year-old told me, “There’s nothing like meeting face to face.” I was stunned, because we’ve all heard that Millennials are tethered to …

6 Ways to Beat Lower-Priced Competitors

6 Ways to Beat Lower-Priced Competitors

Don’t discount. Differentiate.
There’s an old saying: “Good, fast, cheap—pick two.” If you want a top-notch product fast, you’ll need to pay more. Want your package overnight? Pay more. Want your package by 10:00 a.m.? Pay …

Don’t Be One of “Those” People

Don’t Be One of “Those” People

Nurture your network or lose it.
We all know “those” people—the ones who only reach out when they want something. The people who drop off the face of the earth until they need a referral or …