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Referral Selling in Associations

Your members are business owners and professionals who know the importance of sales, but who often view sales as a “dirty word.”

Your members are passionate about the product or service they developed, they recognized a not-to-miss opportunity in the marketplace, or gained expertise in a specific skill. Whatever their business-start rationale, they acknowledge that attracting new clients expands their business and continues to increase their revenue and profits. In short, they must sell.

When your members learn that adopting a referral-selling system means no cold calling, they are relieved and excited. They realize they leave money on the table every single day and understand that current clients are their best source of referrals. Attracting new business and increased sales adds profits to their bottom line.

Members learn through keynote speakers, breakout sessions, and training what it takes to build their referral business, the essential business-development steps, and sales traps to avoid.

Referral Selling Articles for Associations

Learn about No More Cold Calling’s proven referral-selling methodology and how it changes the way your members increase revenue and profits. Below, you’ll find a collection of referral-selling articles specifically targeted to and about membership associations. Take a read, and let us know what you think.

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Toss the Technology—Relationships Still Rule

Toss the Technology—Relationships Still Rule

Technology has its place, but nothing beats the person-to-person referral sale.
The Internet and other technology breakthroughs have fundamentally changed the way we do business. New technology is created at warp speed, and customers expect immediate decisions. This cycle of…
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Have You Spoken With Your E-Quaintance Lately?

Have You Spoken With Your E-Quaintance Lately?

Real-world sales may start online, but the real connection and success happens offline, in the real world. Join me.
In our technology-obsessed world, we regularly hear new words and phrases—ones that someone made up and then created the…
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Keep Those Cards and Letters Coming

Keep Those Cards and Letters Coming

Giving thanks for taking the time to connect—the old-fashioned way.
I know it’s PC to be green. We all want to protect our environment, and a decrease in paper consumption is always a good thing. But I’ll be…
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Trust: Get It Right the First Time

Trust: Get It Right the First Time

In an era of wrecked public faith in business and economic stability, salespeople need to deliver on trustworthiness every single day.
How many times have you heard the phrase, “Trust me.”? Uh, huh. Sure.
Some people engender trust…
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Your Unfair Business Advantage

Your Unfair Business Advantage

32 top sales and marketing experts from five countries share their top tips.
My colleague in New Zealand, Graham McGregor, has recently released an amazing 396-page eBook loaded with useful marketing tips, techniques, and strategies.

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Book Your Sales Calendar: Five Lunches, Four Breakfasts

Book Your Sales Calendar: Five Lunches, Four Breakfasts

Employ a referral-sales strategy and you’ll close business on more than 50 percent of your sales meetings. Really.
The secret to building a solid sales business? Five lunches and four breakfasts each week. That’s nine meetings a week.…
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How to Stop the Cold Calling Humiliation

How to Stop the Cold Calling Humiliation

There’s nothing like a good, old-fashioned public humiliation to illustrate the difference between cold calls and hot referrals. What are you doing to make your sales efforts matter?
Picture this: You’re at a sales conference. You don’t believe…
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Referral-Selling Top Tips: How to Ask for a Referral

Referral-Selling Top Tips: How to Ask for a Referral

Referral Selling Top Tip #1: When you just get a name, you’re making a cold call. Stop. Referrals make your calls HOT!
 
There’s No Such Thing as a Warm Call
My take on referrals is clearly defined:…
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Referral-Selling Top Tips: How to Build Your Referral Network

Referral-Selling Top Tips: How to Build Your Referral Network

Referral Selling Top Tip #2: How to Build Your Referral Network…Through Everyone You Know.
Your best source of referrals is your current clients. But what if you’ve just started in your business? Good news, referrals work for you,…
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Turn Cold to Gold: It’s Not Difficult

Turn Cold to Gold:  It’s Not Difficult

Learn how to make the most of your business-development time and see real results in no time. Referrals are the path to your sales success.
We’ve seen the price of gold jump to an all-time high this year.…
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