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Referral Selling in Associations

Your members are business owners and professionals who know the importance of sales, but who often view sales as a “dirty word.”

Your members are passionate about the product or service they developed, they recognized a not-to-miss opportunity in the marketplace, or gained expertise in a specific skill. Whatever their business-start rationale, they acknowledge that attracting new clients expands their business and continues to increase their revenue and profits. In short, they must sell.

When your members learn that adopting a referral-selling system means no cold calling, they are relieved and excited. They realize they leave money on the table every single day and understand that current clients are their best source of referrals. Attracting new business and increased sales adds profits to their bottom line.

Members learn through keynote speakers, breakout sessions, and training what it takes to build their referral business, the essential business-development steps, and sales traps to avoid.

Referral Selling Articles for Associations

Learn about No More Cold Calling’s proven referral-selling methodology and how it changes the way your members increase revenue and profits. Below, you’ll find a collection of referral-selling articles specifically targeted to and about membership associations. Take a read, and let us know what you think.

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The Best Salespeople I Know Are Women

The Best Salespeople I Know Are Women

Men tell me this all the time, but many sales women still don’t know their value.
“Men don’t listen.” Ever heard that one, guys? Women often complain that men don’t listen at work, and they certainly …

[Message to Management]: Are Your Sales Metrics Messed Up?

[Message to Management]: Are Your Sales Metrics Messed Up?

Set metrics around sales activities you can measure and coach.
“Revenue is the only metric that matters.” Somebody actually wrote that in a recent blog post. If that’s how this person manages his team, I’m glad …

Something in Common: The Key to Connecting with Your Sales Prospects

Something in Common: The Key to Connecting with Your Sales Prospects

Your birthday, favorite sports team, or hometown could help you seal the deal.
My birthday is January 19. When is yours? There’s always a feeling of amazement and connection when we learn someone else has the …

Want to Score? Take Your Foot Off First

Want to Score? Take Your Foot Off First

If you don’t ask, you don’t get.
The lights dimmed. You could feel the anticipation in the room as everyone waited for the Master of Ceremonies to announce the salesperson of the year. All the company’s …

Is Your Sales Team on the Brink of Disaster?

Is Your Sales Team on the Brink of Disaster?

Gartner’s Tiffani Bova identifies three dangers looming over modern sales organizations.
Life throws a lot of curve balls—both good and bad. Car accidents and natural disasters are every bit as unpredictable as winning the lottery or …

Want the Inside Track on Your Prospects?

Want the Inside Track on Your Prospects?

Get ready to catch the Referral Spirit.
I was surprised when Max reached out to me for help. An old friend and the president of a successful company, Max had grown his business year over year …

What Every Sales Woman Should Know [Webcast from No More Cold Calling and Salesforce.com]

What Every Sales Woman Should Know [Webcast from No More Cold Calling and Salesforce.com]

Salesforce.com heard about my new presentation, “Big Deals and High Heels: Why Women Are Naturals at Selling,” and invited me to co-host a webcast with Jamie Domenici, Salesforce’s vice president of marketing.
The webcast is this …

[Missed Connections]: April Referral-Selling Insights

[Missed Connections]: April Referral-Selling Insights

Here’s some important information you might have missed from No More Cold Calling this month.
Batter up!
Baseball season is in full swing in the U.S.—a sure sign that spring has officially sprung. Spring is also a …

You Are Not Your Generation

You Are Not Your Generation

Stop thinking of people in terms of generations, and start thinking about them as individuals.
My generation does not define me any more than my gender, race, nationality, or sexual orientation—and neither does yours. Who we …

5 Goals Every Millennial Should Have

5 Goals Every Millennial Should Have

Sales and marketing expert Anthony Iannarino shares his “letter to digital natives”
When a 27-year-old told me, “There’s nothing like meeting face to face,” I was stunned. We’ve all heard that Millennials are tethered to …