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Referral Selling in Associations

Your members are business owners and professionals who know the importance of sales, but who often view sales as a “dirty word.”

Your members are passionate about the product or service they developed, they recognized a not-to-miss opportunity in the marketplace, or gained expertise in a specific skill. Whatever their business-start rationale, they acknowledge that attracting new clients expands their business and continues to increase their revenue and profits. In short, they must sell.

When your members learn that adopting a referral-selling system means no cold calling, they are relieved and excited. They realize they leave money on the table every single day and understand that current clients are their best source of referrals. Attracting new business and increased sales adds profits to their bottom line.

Members learn through keynote speakers, breakout sessions, and training what it takes to build their referral business, the essential business-development steps, and sales traps to avoid.

Referral Selling Articles for Associations

Learn about No More Cold Calling’s proven referral-selling methodology and how it changes the way your members increase revenue and profits. Below, you’ll find a collection of referral-selling articles specifically targeted to and about membership associations. Take a read, and let us know what you think.

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What Every Sales Woman Should Know [Webcast from No More Cold Calling and Salesforce.com]

What Every Sales Woman Should Know [Webcast from No More Cold Calling and Salesforce.com]

Salesforce.com heard about my new presentation, “Big Deals and High Heels: Why Women Are Naturals at Selling,” and invited me to co-host a webcast with Jamie Domenici, Salesforce’s vice president of marketing.
The webcast is this …

[Missed Connections]: April Referral-Selling Insights

[Missed Connections]: April Referral-Selling Insights

Here’s some important information you might have missed from No More Cold Calling this month.
Batter up!
Baseball season is in full swing in the U.S.—a sure sign that spring has officially sprung. Spring is also a …

You Are Not Your Generation

You Are Not Your Generation

Stop thinking of people in terms of generations, and start thinking about them as individuals.
My generation does not define me any more than my gender, race, nationality, or sexual orientation—and neither does yours. Who we …

5 Goals Every Millennial Should Have

5 Goals Every Millennial Should Have

Sales and marketing expert Anthony Iannarino shares his “letter to digital natives”
When a 27-year-old told me, “There’s nothing like meeting face to face,” I was stunned. We’ve all heard that Millennials are tethered to …

Why You’ll Never “Catch Up”

Why You’ll Never “Catch Up”

Just because business is 24/7 doesn’t mean you have to be.
“I’m catching up today.” How many times have you said those words? Let’s be real. Catching up is a fallacy, a myth, a wish, a …

[Message to Management]: 4 Reasons Your Sales Team Isn’t Getting Referrals

[Message to Management]: 4 Reasons Your Sales Team Isn’t Getting Referrals

Referral selling is a disciplined process sales leaders need to learn.
Are you “all in” with referral selling, or just trying it on? Are you telling your team to ask for referrals? Or do you unequivocally …

Does the “Women in Tech Problem” Only Exist in Silicon Valley?

Does the “Women in Tech Problem” Only Exist in Silicon Valley?

For Silicon Valley women struggling to get ahead, the answer might be a change of location.
If you’d asked tech leaders in Silicon Valley about women in technology 10 years ago (or maybe even five), the …

[Message to Management]: The Plea of a Struggling Sales Rep

[Message to Management]: The Plea of a Struggling Sales Rep

Are you coaching your sales team, or leaving them to fend for themselves?
“I’m not whining. You need to understand that I’m not just another number on your sales team. I know you think I’m not …

A Tale of Two Personas

A Tale of Two Personas

Does your online persona know how to talk to people?
This is the best of times, and the most opportunistic of times. To further paraphrase Charles Dickens, this is also an age of both wisdom and …

The Ultimate Sales App—No Smartphone Required

The Ultimate Sales App—No Smartphone Required

What’s the most powerful sales tool at your disposal?
Salespeople love their apps. LinkedIn, Twitter, Salesforce, Google+ … I could go on and on. Each of these social apps and online platforms promises a killer feature …