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Referral Selling in Associations

Your members are business owners and professionals who know the importance of sales, but who often view sales as a “dirty word.”

Your members are passionate about the product or service they developed, they recognized a not-to-miss opportunity in the marketplace, or gained expertise in a specific skill. Whatever their business-start rationale, they acknowledge that attracting new clients expands their business and continues to increase their revenue and profits. In short, they must sell.

When your members learn that adopting a referral-selling system means no cold calling, they are relieved and excited. They realize they leave money on the table every single day and understand that current clients are their best source of referrals. Attracting new business and increased sales adds profits to their bottom line.

Members learn through keynote speakers, breakout sessions, and training what it takes to build their referral business, the essential business-development steps, and sales traps to avoid.

Referral Selling Articles for Associations

Learn about No More Cold Calling’s proven referral-selling methodology and how it changes the way your members increase revenue and profits. Below, you’ll find a collection of referral-selling articles specifically targeted to and about membership associations. Take a read, and let us know what you think.

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[Missed Connections]: June Referral-Selling Insights

[Missed Connections]: June Referral-Selling Insights

Are you one of the 58.1 percent who haven’t adopted referral selling?
Is capturing new accounts your greatest sales challenge? According to CSO Insights’ 2015 Sales Performance Optimization study—a survey of more than 1,000 companies—58.1 percent …

How to Get More Referrals Now

How to Get More Referrals Now

Are out-of-date prospecting systems holding you back?
“I’ve been hearing wonderful things about you.” Don’t you love hearing that? Now imagine a sales world where you only meet with clients who want to meet with you—a …

Want a 74% Chance of Winning a Sale?

Want a 74% Chance of Winning a Sale?

Before you can change the status quo, you must understand it.
I don’t want clients to just buy from me, and I don’t think you do either. Heresy? Nope. Just good business.
In B2B sales, customers buy …

[Message to Management]: What Is Your Sales Team Doing RIGHT?

[Message to Management]: What Is Your Sales Team Doing RIGHT?

Sales coaching expert Keith Rosen explains why managers should coach to win.
Your manager compliments you on a sales call or for nailing a big contract. You want to bask in your glory for a few …

Cold Call, Root Canal, or Abstinence—You Pick

Cold Call, Root Canal, or Abstinence—You Pick

What do salespeople dread most?
Would you rather give up sex for one month or make cold calls for a week? According to a 2010 survey of 1,226 salespeople, most would choose abstinence. The only activity …

Are Referrals Your Priority … or an Afterthought?

Are Referrals Your Priority … or an Afterthought?

If referrals are gold, why do salespeople settle for bronze?
Want predictable revenue? Don’t just tell your reps to ask for referrals.
For your team to make referrals happen, you have to show them how. You need …

Are You the Only One in the Room Who Knows the Answer?

Are You the Only One in the Room Who Knows the Answer?

Your Referral Sources aren’t mind readers.
You wouldn’t socialize in a dark room, so why keep your clients and colleagues in the dark? You know who your Ideal Client is, but your customers, colleagues, and friends …

[Missed Connections]: May Referral-Selling Insights

[Missed Connections]: May Referral-Selling Insights

Where in the world are you? (I’m in Croatia.)
Once upon a time, salespeople only sold to their assigned zip codes. But in today’s global economy, most of us need to branch out. Social media can …

[Warning] The Internet Is Giving Salespeople Tunnel Vision

[Warning] The Internet Is Giving Salespeople Tunnel Vision

Has customized communication gone too far?
Personalization is the key to delivering a great customer experience. Sales and marketing professionals know this, and it’s exactly what we strive to deliver for our customers—tailored, relevant content they …

The Best Salespeople I Know Are Women

The Best Salespeople I Know Are Women

Men tell me this all the time, but many sales women still don’t know their value.
“Men don’t listen.” Ever heard that one, guys? Women often complain that men don’t listen at work, and they certainly …