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Referral Selling in Associations

Your members are business owners and professionals who know the importance of sales, but who often view sales as a “dirty word.”

Your members are passionate about the product or service they developed, they recognized a not-to-miss opportunity in the marketplace, or gained expertise in a specific skill. Whatever their business-start rationale, they acknowledge that attracting new clients expands their business and continues to increase their revenue and profits. In short, they must sell.

When your members learn that adopting a referral-selling system means no cold calling, they are relieved and excited. They realize they leave money on the table every single day and understand that current clients are their best source of referrals. Attracting new business and increased sales adds profits to their bottom line.

Members learn through keynote speakers, breakout sessions, and training what it takes to build their referral business, the essential business-development steps, and sales traps to avoid.

Referral Selling Articles for Associations

Learn about No More Cold Calling’s proven referral-selling methodology and how it changes the way your members increase revenue and profits. Below, you’ll find a collection of referral-selling articles specifically targeted to and about membership associations. Take a read, and let us know what you think.

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[Missed Connections]: July Referral-Selling Insights

[Missed Connections]: July Referral-Selling Insights

Here’s what you might have missed from No More Cold Calling this month.
A beach, a ball, an ocean, a lake, a pool … that’s all kids need for a great summer vacation. That’s all adults …

Wondering How to Grow Sales? Create Time to Think

Wondering How to Grow Sales? Create Time to Think

You’ll never get your next great idea without a quiet space to innovate.
How do techies come up with such innovative ideas? Steve Jobs did it with the iPhone, and Elon Musk did it with Tesla. …

Too Busy to Get Referrals?

Too Busy to Get Referrals?

Even when your plate is full, you’ve still got to eat.
“I was so busy this week, I neglected to prospect.” That’s what I heard from Jeff, a frustrated salesperson. But I didn’t let Jeff get …

On Vacation? Increasing Sales Can Wait Till You Get Back

On Vacation? Increasing Sales Can Wait Till You Get Back

Next time you take vacation, give your Inbox a break too.
Earlier this summer, I spent two weeks overseas without checking email. How could I possibly afford that luxury? As a small business owner, increasing sales …

Are Referral Leads Waiting in Your Inbox?

Are Referral Leads Waiting in Your Inbox?

The fortune is in your follow-up.
Salespeople and comedians have something in common: More often than not, success comes down to timing. Sometimes we get lucky. We’re in the right place at the right time and …

“Sales Management” Is Not a Dirty Word

“Sales Management” Is Not a Dirty Word

Great sales leaders must also be great managers.
Remember when the phone was ringing off the hook and companies hired anyone who could fog a mirror? No one had time to prospect, because they couldn’t keep …

Business to Business Sales Reps Shouldn’t Cave on Price

Business to Business Sales Reps Shouldn’t Cave on Price

Can your buyers afford NOT to work with you?
Jane was a senior vice president with a premier global company. She always brought in the best resources to work with her executives—consultants and speakers who were …

Referral Networks: The Missing Ingredient in Your Marketing Best Practices

Referral Networks: The Missing Ingredient in Your Marketing Best Practices

Guest blogger Ken Thoreson tells how to grow your referral networks.
I drove 90 minutes in traffic to attend a networking event. I’d only been home from vacation for a week and was still fighting jet …

Want to Choose Your Clients? Get Referrals

Want to Choose Your Clients? Get Referrals

When you cast a wide net, you end up catching PITAs.
You can pick your friends, but you can’t pick your family. That’s a well-worn saying. My variation: You can’t pick your family, but you can …

[Message to Management]: Read This Before You Fire Your Sales Executive

[Message to Management]: Read This Before You Fire Your Sales Executive

Are sales leaders getting the pink slip before they have time to prove their worth?
“My CEO just fired his VP of sales in Europe.” “Jim left because our company grew beyond his capabilities.” (Translation: He …