Lead Generation Articles

Mar, 16 2017 | Lead Generation, Sales Leadership, Salespeople

Want Qualified Sales Leads? Stop Your Team from Cold Calling

qualified sales leads

Lead generation shouldn’t be that tough. Let’s be honest. Cold calling is bottom-of-the-barrel prospecting. It can take eight to 14 touches just to reach a prospect who isn’t expecting a call from your sales rep. He’s “dialing for dollars” (read: “wasting time”), and who has time to waste? There has to be an easier way […]