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Lead Generation Articles

Nov, 16 2018 | Business Development, Lead Generation, Referral Sales, Sales Leadership, Video

How to Actually Scale Your Referral Business

If you think referrals don’t scale, you’re just doing it wrong. Sales leaders often tell me that referral leads are their most qualified, most convertible leads. Then in the next breath, they tell me referral business doesn’t scale. Before I got really annoyed and was ready to blast them, I took a closer look at […]

Nov, 08 2018 | Business Development, Lead Generation, Referral Sales, Women in Sales

Do Words Make a Difference for Women in Sales?

Watch what you say, and do what you say.  “I want you to know it hasn’t gone unnoticed that there are no women on our sales team.” That comment came from the CEO of a fast-growing software company. Not only were there no women, but the sales team was all white men of a certain […]

Nov, 02 2018 | Business Development, Lead Generation, Referral Sales

4 Reasons You Shouldn’t Get the Referral on LinkedIn

How to connect beyond the click when asking for referrals. My client, Sue, identified a colleague on LinkedIn who knew her prospect, George—a high-profile, very senior buyer. She’d tried asking for referrals to George on LinkedIn, but she felt their introductions lacked the emotion needed to convince George to meet with her. This time, she […]

Oct, 25 2018 | Business Development, Lead Generation, Referral Sales, Sales Leadership

Are You Always “On”? (Here’s Why You Shouldn’t Be)

Too much work and not enough play makes … Working too much? You might not have a choice. Employers are more and more demanding. If you’re in sales, you assume you pretty much need to be “on” all the time, lest you miss an opportunity. No wonder salespeople check email on vacation, first thing in […]

Oct, 18 2018 | Business Development, Lead Generation, Referral Sales, Sales Leadership

Why You Need to Make Time for Asking for Referrals

Getting referral business should be top priority in your sales prospecting techniques Message to sales leaders: Your job is to get the rocks off the road so your team can close deals, exceed quota, and blow past revenue goals. That’s not happening with cold calling. Account execs remain overwhelmed with conflicting messaging, technology overload, and […]

Oct, 04 2018 | B2B, Business Development, Lead Generation, Referral Sales

They Actually Said My Sales Lead Generation Is Old School

But here’s what they’re missing on referral B2B lead generation. I’ve had it with the accusations that referrals don’t scale, that referrals are a favor, that referrals can be digital, that all you need to do is ask for referrals, and the other crap that so-called experts tout on social media. I don’t usually use […]

Sep, 20 2018 | Lead Generation, Referral Sales

Are You Tracking the Right Referral Metrics?

Do you have the wrong KPI? If you’re like most sales leaders, you’re tracking the wrong referral metrics and spinning your wheels. Craig had only one referral KPI, and it was the wrong one: the number of prospect meetings that his reps conducted. Meetings are an important activity metric, but your team will never fill […]

Aug, 09 2018 | Lead Generation

This Is Why Your Lead Generation Process Isn’t Working

Find out how to unclog your sales pipeline. Let me guess. Your lead generation process plays out like this: You don’t have enough leads in your pipe, and your reps aren’t calling high enough. You can’t count on accurate forecasts when pipelines are unqualified, so you’re never really sure whether your team will make quota […]

May, 24 2018 | Lead Generation

Don’t Get Distracted by the Latest Sales Prospecting Techniques

That bright, shiny object might be rustier than you think. If you’re researching the latest and greatest sales trends, you just might fall victim to the bright-shiny-object syndrome. Trends mean nothing unless you include your buyer in your research. Just because certain sales prospecting techniques are all the rage, doesn’t mean they’re right for you […]

May, 03 2018 | Lead Generation

Why the Best Lead Generation Techniques Are Proactive

Top sellers don’t wait. At least 57 percent of the buying process is complete before buyers ever contact your company. If you believe this widely quoted but ill-advised statistic, your lead generation techniques are doomed from the start. Stats like this suggest that buyers don’t really need salespeople anymore—that we should just wait around for […]

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