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Referral Selling in Small Business

“Small” may be the way government classifies you, but you are the backbone of the global economy.

You chose your line of work because you are passionate about a product or service you developed, recognized a not-to-miss opportunity in the marketplace, or gained expertise in a specific skill.

Bottom line: You love what you do.
Reality: You’re not crazy about selling.

You acknowledge that attracting new clients expands you business and continues to increase your revenue and profits. Most likely you did not grow up in sales. You may think that “sales” is a dirty word—that salespeople are pushy, arrogant, loud, and in-your-face. That’s not you.

Business development is a scary proposition. You don’t employ a large marketing department—maybe none at all. You know that cold calling doesn’t work, and you hate it. You need to craft a sales strategy that fits your company and your personality.

Your Sales Solution Has Arrived

The good news: When you adopt a referral-selling system, you don’t cold call. You tap into your referral network and immediately expand your sales reach.

The bad news: You leave money on the table every single day when you don’t ask your current clients to make a referral introduction. Attract new business, increase sales, and add profits to your bottom line when you learn and adopt referral selling as your business-development sales system.

Referral-Selling Articles for Small Business

Learn about No More Cold Calling’s proven referral-selling methodology and how it changes the way you expand your business and increase sales. Below, you’ll find a collection of referral-selling articles specifically targeted to and about small business. Take a read, and let us know what you think.

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Toss the Technology—Relationships Still Rule

Technology has its place, but nothing beats the person-to-person referral sale.
The Internet and other technology breakthroughs have fundamentally changed the way we do business. New technology is created at warp speed, and customers expect immediate decisions. This cycle of…
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Have You Spoken With Your E-Quaintance Lately?

Real-world sales may start online, but the real connection and success happens offline, in the real world. Join me.
In our technology-obsessed world, we regularly hear new words and phrases—ones that someone made up and then created the…
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3 Sales Myths That Are Killing You

(and you probably don’t even know it)
Tom Searcy, of Hunt Big Sales caught my attention with his 3 sales myths’ post on CBS MoneyWatch. First, I loved the title. Second, I agree with his points…
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What America needs most can be describe in one word… (fill in the blank)!

It’s time to stop complaining, and start committing to your sales excellence.
You might anticipate my answer to what I think America needs most is referrals. You’d be partly correct. It’s not only what America needs; it’s what…
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Want the Sale? Watch What You Say…

Act like a professional, speak like a professional. Your words make all the difference.
“Connect with people, and you have the sale. Connect with the business issue only, and forget it.” I wrote something like that in my…
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New Year’s Resolutions Are Rubbish

The key to really changing behavior is commitment and manageable goals—go weekly!
The New Year’s Resolution checklist: Every year it’s the same—we make New Year’s resolutions about everything—but mostly about eating better, losing weight, and better managing our…
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