Home » Sales Articles » Small Business

Small Business Articles

Sep, 01 2016 | Associations, Enterprise, Referral Sales, Referrals, Small Business

Are Your Salespeople in the Top 90%?

Here’s how to actually win with referral sales strategies. More than 90 percent of salespeople convert at least half of their prospects to clients when they get referrals. And another 60 percent report a conversion rate of more than 70 percent. These stats are from a recent webinar I conducted— “Turn Cold to Gold.” I […]

Aug, 18 2016 | Associations, Enterprise, Referral Sales, Referrals, Sales Leadership, Salespeople, Small Business, Women in Sales

Curiosity and Discontent: Words to Live—and Sell—By

Read the speech that helped to shape my perspective on education, sales, and life in general. Many years ago, a high-school girl competed in a state speech competition for members of the forensics club. Participants competed for the best original speech as well as for the best speech written by someone else. This young girl […]

Aug, 11 2016 | Associations, Enterprise, Sales Leadership, Salespeople, Small Business

Think Sales Reps Will Become Obsolete? Think Again

The most effective sales techniques don’t require a device. You’ve heard it. Television will kill radio. Video killed the radio star. And social media and the internet will eliminate the time-consuming, face-to-face aspect of sales. Um, no. Marketing automation, CRM, social media, and other technology tools enable sales reps to sell more efficiently and cost […]

Aug, 04 2016 | Associations, Enterprise, Salespeople, Small Business, Social Selling

Social Selling Isn’t a 24/7 Job

How can we stay in touch without always being connected? I got blasted on social media. No, it wasn’t someone inviting me to connect and then blasting me with a sales pitch (my usual complaint about bad social media behavior). It was someone critiquing me because I write about social selling and the importance of […]

Jul, 28 2016 | Associations, Enterprise, Sales Leadership, Salespeople, Small Business, Women in Sales

Do Women in Sales Lack Confidence?

The greatest challenge for many women leaders isn’t gender discrimination; it’s self-doubt. Women in sales don’t have to think or act like men to become rainmakers; we have the natural-born skills and grit it takes to be top-tier sellers. We know how to build relationships. We are hardwired to be nurturers, connectors, and collaborators. So […]

Jul, 07 2016 | Referral Sales, Referrals, Sales Leadership, Salespeople, Small Business, Social Selling

This Is the Biggest Lead Generation Mistake on Social Media

lead generation

A LinkedIn connection is not a sales lead. It happened again. I accepted a LinkedIn invitation from someone I didn’t know, sent a personal response to greet my new connection, and immediately received a cold calling message from someone looking only for lead generation: I’d love to talk and hear about you, what’s happening in […]

May, 19 2016 | Associations, Enterprise, Referral Sales, Referrals, Salespeople, Small Business, Social Selling

Do Your Sales Reps Act Like Sales Snobs or Social Stalkers?

Maximize your net worth via your referral network. Steve, a salesman with an enterprise company, invited me to connect on LinkedIn. I accepted his standard invitation, thinking he might be a good connection, and sent a personal message inviting him to contact me with any questions about referral selling. His response: “What is referral selling?” […]

May, 12 2016 | Associations, Enterprise, Sales Leadership, Salespeople, Small Business

Why Specificity Matters for Lead Generation

Whether you’re crafting a strong headline or asking for referrals, it pays to be specific. Lead generation is personal … very personal. Imagine you’re looking for a long-term romantic relationship. You don’t just want anyone “single and good-looking.” You want someone who is smart, hardworking, honest, and loves theater and concerts. Or perhaps someone who […]

Apr, 26 2016 | Associations, Enterprise, Sales Leadership, Salespeople, Small Business, Women in Sales

Lead Generation … Here We Go Again

Lead Generation

Top Sales World CEO Jonathan Farrington discusses lead generation and other sales challenges in this month’s guest post. “Generating qualified leads is the biggest challenge for my sales team.” That’s what I hear from every sales leader. Ineffective lead generation tactics are a huge blot on sales productivity and revenue. But simply filling the pipeline […]

Apr, 21 2016 | Associations, Enterprise, Referral Sales, Referrals, Sales Leadership, Salespeople, Small Business, Women in Sales

Your Most Burning Referral Questions Immediately Answered

Who should you ask for referrals to drive lead generation? “You can ask for referrals from anyone you meet, and it’s often easier to get referrals from new contacts than from existing clients.” Never! That’s just some of the nonsense that’s bandied about by people who think they know how referrals work. And they’re dead […]

Scroll Up