How to Get Five Referrals With the Power of Five

Don’t wait 824 years.

Did you know that this year, December has 5 Saturdays, 5 Sundays, and 5 Mondays?

This only happens once every 824 years. My colleague, Cindy Fassler, CEO of TSS Jobs, shared this information in her weekly tips email.

What will you do with all of these extras? This is a perfect time of year to reconnect with friends and colleagues, check in with clients and reach out to prospects. We love to hear from each other at holiday time.

Offer and Receive

Start calling everyone you know. Wish them a happy holiday. See what they’re up to and if there’s a way you can help. Most likely, they’ll ask you a similar question: How can I help you? Tell them that you’ve adopted referrals as the way to build your business. Find out if they have ideas about people you should meet and offer to help them, as well. This is a great time to begin a dialogue. Stay in touch. You don’t want to hear from someone only when they need something. (And we all know who those people are.)

Call your current customers, too and give them a reason to refer you.

It’s The Power of Five

Do the referral math. Connect with 20 people (that’s 4 x 5), and ask all 20 for a referral introduction. Receive 10 introductions (that’s 5 x 2). Convert 50 percent to new clients. That’s 5 new clients.

This is the referral activity you should do every single week. How many contacts and introductions do you need to get 5 new clients? You can’t wait another 824 years.

There’s Money Here

Cindy says that the Chinese call the 5, 5, 5 phenomenon, “the Money Bag.”

It also gives us an extra weekend for shopping.
Extra time to get organized for the New Year.
An extra weekend to be with family and friends.
What will you do with your extra days this month?

What’s Your Power of 5? Comment Here

Referral-selling delivers guaranteed sales results. When everyone is part of your referral network, your reach expands exponentially. What’s keeping you from tapping into your current clients, friends, and social circle? Comment here and join the conversation.

5 Responses to How to Get Five Referrals With the Power of Five

  1. Vince Golder says:

    Great article with an interesting angle, very informative, useful and innovative.

    Have a Great Holiday,


  2. Paolo pugni says:

    Thanks for this post, very sharp and smart.
    I promise I will immediately follow your suggestions.
    And by the way
    What can I do fro you Joanna? Can I be of help from Italy?
    What can I do to be a resource to your from the Old world?

    In any case let me wish you such a cloudless and meaningful
    Holy Christmass that you could build on Its light and insight
    for the whole year to come.


  3. Mario says:

    Thanks great to the point article. I always coach to the sales teams in my company that 5=3,
    Ask for 5 and you will get 3 referrals. Then again it’s more of ensuring you demonstrate the value to your customer – always win with referrals.


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