I'm a business owner, salesperson, and sales manager. So, I'm pretty sure I know how you feel—a bit overwhelmed with all you need to do to attract and retain customers. Whether you're a solopreneur, salesperson, or CEO of a small business, you feel the constant push/pull between getting new clients, working with existing customers, managing social media, and staying in touch with everyone (which can seem like an unending task). I've faced these challenges and more.
While I can't help you add hours to your day, I do know the secret to more effective and efficient prospecting.
Business owners tell me their biggest challenges are to:
➤ Get every meeting at the level that counts—with actual decision-makers
➤ Generate a consistent stream of qualified sales leads without cold calling
➤ Spend more time growing the business and less time in the weeds
➤ Accelerate sales while aggressively managing costs
The answer: Referral selling is the #1 way to skyrocket your sales and boost both top- and bottom-line performance. When you receive referral introductions to your prospects, you:
➤ Get meetings with decision-makers in one call
➤ Decrease your prospecting time by at least 30 percent
➤ Dramatically reduce your cost of sales
➤ Ace out the competition
➤ Convert prospects into clients at least 50 percent of the time (usually more than 70 percent)
➤Write more business with only your ideal clients
Perhaps you think referral selling seems like too much work, or you don't consider yourself a salesperson. You've even thought about hiring a salesperson with "a rolodex" (an expensive and speculative solution). Delete that thought. You can't abdicate your responsibility as the spokesperson for your company. You have long-standing and trusted relationships with clients, peers, and colleagues. It's time to put those connections to work!
Clients tell me that when they commit to referral selling and build the necessary skill sets, their results are immediate and remarkable. They finally have a clear path and a referral plan with metrics and action steps.
Now it's your turn.