Referral-Selling Top Tips: How to Ask for a Referral

Referral Selling Top Tip #1: When you just get a name, you’re making a cold call. Stop. Referrals make your calls HOT!


There’s No Such Thing as a Warm Call

My take on referrals is clearly defined: A call is either HOT or cold.

My definition of a cold call: You call someone who doesn’t know you, and does not expect your call. It’s that simple. You’re definitely interrupting the person, and you sound like one of those pesky telemarketers who believe you need 10 to 12 touches to actually talk to someone. What a waste of time. Why bother?

When you make a HOT call, on the other hand:

  • Your referral source makes a personal introduction
  • The person receiving your call expects your call
  • You ace out the competition
  • You close more business in less time
  • And, you double your sales (really!)

Top Tips to Run Your Referral Business: Watch the Video

Make hot calls: Referrals make all the difference: Watch the Top Tip #1 Video now.

I’ll personally address more of your referral-selling questions and concerns in the months ahead. Now’s the time to double your business through referrals!

If you don’t ask, you don’t get. Learn how now.

Join the Referral-Selling Conversation

I’m here to help on your referral-sales journey. Post your business-development and sales challenges. I’ll answer you here (and maybe directly through a Top Tip video, too!).

7 Responses to Referral-Selling Top Tips: How to Ask for a Referral

  1. Heidi says:

    Hi Joanne – Thought I might find the begining questions to ask with confidence on your website. You mentioned on the monthly radio call last Wed I could find it on your website?I’ve looked for it in your blogs, but can’t seem to find it. Wouldy you mind telling me where I can find it on your website?



  2. Joanne,
    I like the idea of only dealing with hot calls but…

    We are new to the market, selling cloud hosting solutions to small businesses, but as a new company we do not have enough clients to generate referral business. My boss thinks cold calling is the only way we can get sale leads, and as we have next to zero budget we will have to undertake all these calls ourselves. I am totally sceptical that this is going to work. What other options as a brand new business do we have?

  3. Pingback: 5 Steps to Better Referral Selling | SOHO Marketer

  4. Vanessa says:


    I want to try and work with a referral business so I can get the commission splits. However on facebook I would like to get the word out and need advice as to how to put that out there in a nice way. Id love your input. Thanks!


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