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Mar, 15 2018 | Lead Generation

Is Technology Tanking Your Lead Generation System?

Remember, prospecting is all about people. You’ve heard it: Television will kill radio. Video killed the radio star. And technology will eliminate the time-consuming, face-to-face aspect of communication. Um, no. Not in your personal life, and certainly not in your lead generation system. B2B selling is all about relationships. Digital technology certainly helps facilitate conversations, […]

Mar, 08 2018 | Women in Sales

I Wasn’t High When I Said Women in Sales Rock

There’s something to be said for the “woman’s touch” in sales. I was called out on Twitter by someone challenging my post about why women excel at sales. This person implied that I was smoking some funny stuff or lived in a state where weed is legal. He was right about my state, but wrong […]

Mar, 01 2018 | Lead Generation

Is Your Lead Generation Data Leading You Astray?

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? There actually was a time before the internet, before social media, […]

Feb, 25 2018 | Referral Sales

Why Is It So Hard to Ask for a Referral? [February Referral Selling Insights]

It’s noisy out there. Getting meetings with decision-makers is a struggle, and we all look alike to our buyers. A referral introduction guarantees you score almost every meeting in one call, and you convert prospects to clients well more than 50 percent of the time. Yet, unless yours is among the 5 percent of sales […]

Feb, 22 2018 | Referral Sales

How Asking for Referrals Delivers the Customer Experience

Your product doesn’t matter, your customer does. Sometimes other people communicate our message better than we do. They add a twist, a new insight, different phrasing, and a unique perspective. That’s what happened last year when I spoke about asking for referrals at the Sales Masterminds Australasia event in Sydney, Australia. The room was packed […]

Feb, 08 2018 | Lead Generation, Sales Leadership

Does Sales Lead Generation Really Require a College Degree?

Street smarts or book smarts—which is better for sales? We only hired college graduates, or so I thought. So, when the president of my company hired a Sales VP without a degree, I challenged him. He said that Craig, the new VP, had the sales leadership experience we needed, and that a degree, in this […]

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