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Jan, 18 2018 | Referral Sales

Why Asking for Referrals Isn’t All That Matters for Account Based Selling Teams

It’s still who you know that counts. Let’s set the record straight: You can’t depend solely on referrals to fill your pipeline. Whoa, did I really say that? As you probably know by now, my point of view is that referral selling is the most powerful account based sales development strategy, and it’s the only effective […]

Nov, 23 2017 | Lead Generation

Why Do People Make So Many Lead Generation Mistakes?

Doing more means selling less. Wondering how to generate leads—not just smoke-and-mirror leads, but only qualified leads? Every account based selling rep asks that question, and pretty much every survey of sales leaders confirms that lackluster lead generation is also their chief concern. No question about it. Finding those qualified leads takes time and resources, […]

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