This agenda provides you with an overview of what the sales training covers, whether it is delivered in person, or as a TeleClass or Web Conference.
Positioning your business
- Learn how to convey benefits of your product or service from the client's perspective.
- Create sales strategies that are consistent with your goals.
- Develop sales messages that help you stand apart from competitors.
- Leverage your business development time to increase sales leads.
Creating a Customer Profile
- Identify the types of clients you truly want to attract and retain (and which types you want to avoid!).
- Discuss the critical difference between features and results, and clearly convey those to the client (increased revenue or efficiency, cost-savings, etc.).
- Position yourself as the expert to accelerate your business.
Save Time, Increase Results
- Spend less time and get more qualified prospects in your pipeline.
- Discover why referral selling is the smartest and most efficient business development strategy.
Asking for Referrals
- Build a Referral Wheel – learn how to get referrals (qualified leads) from the people you already know!
- Realize that you DO know enough people, even though you have just re-located or feel you've tapped out your resources.
- Get referrals from people who believe in your business – your clients!
- Learn a step-by-step process to ask for referrals.
- Discover how to leave persuasive voicemail messages that compel prospects to return your calls.
Creating a Contact Strategy
- Build a referral-selling strategy plan with specific, measurable actions.
- Outline a Transition Management Plan.
- Learn how to stay on track and remain focused on your goals.
