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Why Cost Per Lead is Irrelevant

Why Cost Per Lead is Irrelevant


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Guest blogger, Matt Heinz, shares three sales metrics that will keep your pipeline full of qualified leads.
Generating qualified leads is the job of sales. When a qualified lead becomes a qualified opportunity, we’re really ahead of the sales game.

Five Sales Etiquette Rules That Matter

Five Sales Etiquette Rules That Matter


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Put pen to paper: a thank you goes a long way.
I’m on a “Get Personal” kick. Relationships, personal connections, and follow up power your referral network. When you build your business through referrals, you get the meeting at the

How to Get People to Open and Act on Your Emails

How to Get People to Open and Act on Your Emails


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Shift the focus of your emails to your prospect (it’s not about you) and watch your sales take off!
In keeping with my theme of “Get Personal,” I’m sharing with you a blog by email marketing and copywriting guru, Ivan

Don’t Tax Over Your Sales Pipeline

Don’t Tax Over Your Sales Pipeline

Too many things clog our heads at this time of the year. In the United States, federal taxes, state taxes, and in California someone made the brilliant decision to assess property taxes at the same time. There’s spring cleaning, quarterly…
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Make This Your Game-Changing Selling Year

Make This Your Game-Changing Selling Year

“Mark,” a salesperson in Poland, began selling financial investment products five months ago, after a 2-month induction. What prospecting method did they teach him? Cold calling, of course.  “When I started to search actively for clients using this approach, the results…
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