4 Reasons to Lock in Your Ideal Clients

Ditch the busywork and unclog your sales funnel. Experts say that a 10-percent reduction in your sales cycle can increase productivity by 25 percent. But there’s one way to get an even better return on your time! When you get referrals to the Ideal Clients you...

My Biggest Sales Mistake

Marketing guru Graham McGregor shares his biggest sales blunder—not staying in touch with his referral network. I’ve made plenty of mistakes in my sales career. Have you? Graham McGregor, my colleague in New Zealand, is a master at staying in touch. A cool...

4 Reasons I Don’t Pay for Referrals

Should you offer incentives to Referral Sources? The short answer is NO. When you provide a referral, your reputation is on the line. You refer someone you know and trust to take care of your client or colleague just as you would. Referrals are far more powerful when...
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