You’re Living in a Warm Call Fantasy

Stop kidding yourself. You’re cold calling. Let’s set the record straight. There’s no such thing as a warm email, a warm phone call, or even a warm knock on the door. A call is either HOT or cold … period Wake Up From the Warm Call Fantasy Thanks to the Internet...

Put Your Phone Away, or Pay Up

Many professionals are now creating games and rules to ensure that technology addiction doesn’t disrupt their personal lives. Have you heard of phone stacking? It works like this: You and your friends are at a restaurant. You all put your cell phones in the center of...

Tell Marketing They Can Keep Their Leads

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. Consider this example from Dan McDade, president and CEO of PointClear: The marketing...
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