How to Lose Clients and Alienate People

Stop the cold calling madness. Why are you still cold calling? Even if you’re not actually using the phone, when you send cold emails and automated requests to connect on LinkedIn, your outreach is still ice cold. Wake up: Cold calling success rates are dismal! Break...

Want to Know Me? Look Me Up!

There’s no excuse for not doing your sales homework. “My CEO will be in town, and I’d like to schedule time for you to meet with him.” That must be the hook for this year’s Dreamforce exhibitors, who got my name off the list of attendees for...