[Missed Connections] Referral Selling Insights from May

[Missed Connections] Referral Selling Insights from May

Here’s what you might have missed from No More Cold Calling this month. I didn’t really know anyone, except through social media. We’d shared content, commented on each other’s posts, and corresponded a few times. But I didn’t expect the...
Why Specificity Matters for Lead Generation

Why Specificity Matters for Lead Generation

Whether you’re crafting a strong headline or asking for referrals, it pays to be specific. Lead generation is personal … very personal. Imagine you’re looking for a long-term romantic relationship. You don’t just want anyone “single and good-looking.” You want someone...