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Don’t Confuse Recommendations with Referral Leads

Don’t Confuse Recommendations with Referral Leads

Jun 18, 2020 | Referral Sales, Sales Leadership

Just because clients are willing to refer you doesn’t mean they will. “Turn 70 percent of your prospects into customers with referrals.” That statement got my attention—not just because it sounded too easy, but because I wasn’t sure where the data...

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