Jul 27, 2020 | Cold Calling, Lead Generation, Lead Qualification, Referral Sales, Sales Leadership
Research shows cold calling scripts and tricks don’t work, but referrals do. When will sales leadership wake up? They still measure the number of dials and emails sent in a day, when the return on these sales activities is dismal. The last I heard, it took eight to 12...
![[Message to Management]: Are Your Sales Metrics Messed Up?](https://www.nomorecoldcalling.com/wp/wp-content/uploads/2015/05/revenue-image-070920-1080x675.jpg)
Jul 9, 2020 | Lead Generation, Referral Sales
(Photo Credit: Austin Distell) Set metrics around sales activities you can measure and coach. “Revenue is the only metric that matters.” Somebody actually wrote that in a recent blog post. If that’s how he manages his team, I’m glad I’m not one of his reps. Sure,...
