Why the CEO Should Drive Sales

Why the CEO Should Drive Sales

Sales responsibility starts at the top. Ernest, CEO of a CRM company, had sales all figured out … or so he thought. He’d implemented a “perfect” sales process, which he explained to me in detail. He even drew a chart with circles and arrows for each step. Ernest...
How to Build Trust and Stand Out

How to Build Trust and Stand Out

Because what you’re already doing isn’t working. A marketing executive surprised the heck out of me when I interviewed him for my second book, Pick Up the Damn Phone! I expected to hear all about the advantages of marketing automation. Boy, was I wrong! Instead, he...