Why Customer Loyalty Isn’t Always About More Choices

Why Customer Loyalty Isn’t Always About More Choices

Stop confusing your buyers. I was so frustrated. I was trying to contact a prospect and couldn’t find the company phone number on their website. Maybe it’s old-fashioned, but the phone works. I wasn’t cold calling, I was calling a referral—who, by the way, had no...
Why True Leadership Is a Transfer of Belief

Why True Leadership Is a Transfer of Belief

Have you ever been confused about your company’s vision? I have. I’m not surprised that communication is the #1 driver of exceptional leadership. It’s common sense. It’s also becoming a common problem, considering effective communication is in increasingly short...
Does Size Really Matter?

Does Size Really Matter?

If you’re in data overload, you may not need to be You’ve heard the phrase: “How do you eat an elephant? One bite at a time.” I know it’s a disgusting mental image, but there’s wisdom in this metaphor. How often do you take on large projects and get mired down in the...
Why You’re Drunk on Overtime

Why You’re Drunk on Overtime

Your blood alcohol level endangers everyone around you. Our global team won a huge deal. We got emails and voicemails raving about how the team worked together, pulled all-nighters, and managed to get everything in sync for the big bake-off. The win was the largest in...
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