Oct 12, 2023 | Lead Generation, Social Media
Emotions surpass emoticons. Digital communication only takes us so far … period. Even the best sales technology isn’t as valuable as business relationships. But it’s easy to forget that in the digital era. These days, people are literally addicted to smartphones, and...
Feb 10, 2022 | Lead Generation, Social Media
So much social media, so little time. LinkedIn is supposed to be the place to begin conversations and begin relationships. That’s why it’s called a “social network.” But many salespeople don’t use it to socialize; they use it for prospecting (translation: annoying...
Aug 10, 2021 | Referral Sales, Social Media
LinkedIn is a place to build relationships, not ask for referrals. Far too many sales teams get social selling all wrong. Reps click buttons to invite people to connect, spam them with sales pitches, and even start asking for referrals. (Where’s the “hello”? Where’s...
Nov 21, 2019 | Lead Generation, Social Media
Use Black Friday code 50OFFJB. My colleagues at Vengreso created an amazing online course on Selling with LinkedIn for Individuals. I’ve taken it. (Well, most of it.) It’s dynamic and highly detailed, and I’ve learned a ton. (A caveat: We differ about asking for...
Aug 8, 2019 | Social Media
Do you love communicating with bots? There’s a saying that the future is here. Well, it’s not—not even close. We don’t have a crystal ball, and the future will have stuff that hasn’t even been invented yet. So, how do we prepare our kids for their future careers when...
Jun 27, 2019 | B2B, Lead Generation, Networking, Social Media
Connections and relationships are what count. Should I accept every LinkedIn invitation? I’m frequently asked that question. It’s a personal choice. Some people do. Some people only connect with people they know in real life. Others screen every invitation; they write...