Social Selling is Personalized Selling

Social selling is no longer optional for salespeople. The good news is it’s all about doing research and building relationships—and you already know how to do that. My colleague, Nancy Nardin, knows about every sales tool there is. However, as she once told me,...

The 3 Top Industries for Social Selling with LinkedIn

Not every industry lends itself to social networking. Find out where you can get the most bang for your social-selling buck. There are way too many people and “so-called experts” offering tips about social media. Then I met Kurt Shaver: He’s different. He has carried...

Is There Such a Thing as Smarter Social Networking?

To realize social networking’s potential, we need to become more active orchestrators of our social networks, setting the tone and drawing out others. John Hagel III and John Seely Brown wrote a terrific blog for Harvard Business Review in which they shared Five Tips...

Get Social, Get Referrals

3 Ways to Get More Leads and Sales with Social Networking and Referral Marketing By Joanne Black The Internet, social networking, and other breakthroughs in technology have fundamentally changed the way we do business. New technology drives communications, messaging,...

Top Sales Awards: Read the Finalist Article!

Why Social Networks Won’t Build Your Business Social Networking Isn’t the Next Best Thing… …You are! It’s the personal connection-still-that seals the deal. My article on social networking was a top-three finalist in the 2010 Top Sales Awards. The Internet,...
Scroll Up