To realize social networking’s potential, we need to become more active orchestrators of our social networks, setting the tone and drawing out others.

John Hagel III and John Seely Brown wrote a terrific blog for Harvard Business Review in which they shared Five Tips for Smarter Social Networking. They have contrarian advice (which I love).

The basics: We need to determine our social media strategy, where we’re going to play, and ways to invite others into our community. We’re not talking about a passive activity, but a proactive, intentional social media sales strategy. Many of the tips challenge conventional wisdom.

Their Five Tips:

  • Express more vulnerability
  • Mix professional and personal lives
  • Provoke
  • Promote others
  • Actively seed, feed and weed

Intrigued?  I am.  Read the full HBR blog here.

What makes your social networking strategy work? Get social and participate in the No More Cold Calling community here.