THE REFERRAL EDGE BLOG

CROs: Stop Chasing Clicks—Start Building Connections

CROs: Stop Chasing Clicks—Start Building Connections

Revenue leaders must prioritize relationships over digital shortcuts to drive real revenue growth. Digital isn’t a sales strategy. Hope isn’t a strategy. Marketing isn’t a strategy.  A sales strategy isn’t about tools or trends—it’s about how your company...

read more
A Real Wake-Up Call for Thanksgiving

A Real Wake-Up Call for Thanksgiving

Jill Konrath has a message for all Americans about how to create a better future together. My Thanksgiving wish for you is from Jill Konrath, esteemed author and global thinker. We all need a wake-up call from time to time, and her words are worth sharing this holiday...

read more
How to Turn Your Suspects Into Qualified Prospects

How to Turn Your Suspects Into Qualified Prospects

Stop chasing suspects. Focus on winning prospects. Ben confided in me about the four types of people in his database: suspects, prospects, clients, and the dead. Really? Curious, I asked Ben to clarify the difference between suspects and prospects. Suspects, he...

read more
Are You Tracking the Right Referral Success Metrics?

Are You Tracking the Right Referral Success Metrics?

Do you have the wrong KPIs? “Revenue is the only metric that matters.” Somebody actually wrote that in a recent blog post. If that’s how he manages his team, I’m glad I’m not one of his reps. Sure, revenue is our goal in sales. Beating our numbers is our passion and...

read more
Without ROI, Your Sale Is DOA

Without ROI, Your Sale Is DOA

Forget the bells and whistles. Your clients want to know what you can do for them. You might have the coolest product on the market, but if you can’t justify ROI for your solution, sophisticated buyers won’t care one bit about your innovative functionality and...

read more


No More Cold Calling, LLC
336 Bon Air Center #399
Greenbrae, CA 94904
+1 415-461-8763