Why the CEO Should Drive Sales
Sales responsibility starts at the top. Ernest, CEO of a CRM company, had sales all figured out … or so he thought. He’d implemented a “perfect” sales process, which he explained to me in detail. He even drew a chart with circles and arrows for each step. Ernest...
You Won’t Believe What Carol Burnett Said
How do we support women in sales The incomparable Carol Burnett, in a 1969 article in Salesman's Opportunity Magazine, said, "Tell a woman something can't be done and watch her do it! Apply this talent to the business world and you can see how far ahead any gal is...
She Said My Experience Wasn’t Research — What Do You Think?
She said my research wasn’t real research. I told her I ask my clients if they’ve asked every one of their clients for a referral. That’s each person they’ve met during the buying process. The answer is always no. She said this wasn’t her experience and wanted to know...
How to Build Trust and Stand Out
When you earn your clients’ trust, they keep coming back for more (even bigger) deals. They also become your most loyal cheerleaders and advocates—and refer you to people just like themselves. Relationships built on trust give you an edge over your competitors, who often don’t even get a chance to compete. Does your team know how to build trust and stand out?
Why No One Is Listening to Your Sales Pitch
Pitching should stay in baseball Sales pitch not working? I know why. As companies started recovering from the pandemic, they were even more challenged with gaining access to buyers and creating qualified lead generation. They fell back on what they knew: cold...
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Get Rid of Your Sacred Cows Now [Q1 Referral Selling Insights]
Your sales processes need an overhaul. Now is the time to do it. There’s an old story about a young girl whose mother always cut the ends off of a ham before putting it in the roasting pan. One day the little girl asked her mother why she did this. The mother thought...
Headline, Headline, Read All About It: Women on the Quarters
Get those quarters and celebrate women! I was over-the-top excited to learn that the U.S. Mint is releasing five new coins a year between 2022 and 2025—all with women on the quarters. The American Women Quarters Program will celebrate the accomplishments and...
Celebrating 8 Trailblazers on International Women’s Day
Even slow progress is worth celebrating. In the late 18th century, women had a 1 in 20 chance of dying in childbirth, and one-third of their children died before age 3. Wealthy women spent their days in nurseries and drawing rooms, and poor women did whatever menial...
How to Remove the Sales Discomfort of Asking for Referrals
Get over the discomfort and get referrals with confidence. I used to think it was just sales newbies who struggled with asking for referrals. They simply hadn’t built their networks or their confidence. When seasoned reps admitted they needed to get over their sales...
What LinkedIn Invitations Are You Accepting?
So much social media, so little time. LinkedIn is supposed to be the place to begin conversations and begin relationships. That’s why it’s called a “social network.” But many salespeople don’t use it to socialize; they use it for prospecting (translation: annoying...
No More Cold Calling, LLC
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