Check this out…the topic of a recent Reuters article:
Making Cold Calls? People Would Rather Give Up Sex.
“The prospect of making cold calls for a week as a salesperson is more unappealing than giving up sex for a month, a survey showed this week. “Only getting a root canal was deemed worse than making sales calls to businesses people did not know, said the survey of 1,226 respondents…”
Read the full article and learn once again why cold calling is an un-productive business-development activity and a waste of your sales time.
