It’s time to debunk the many ridiculous referral myths. Contrary to what you might have heard, people do business with people, not with technology. Referrals DO scale. And just asking for a referral isn’t enough. This ebook debunks the top myths, telling the real story of how referrals can and WILL transform your business – when done right.
How to Land and Expand™
Referral selling is simple, but it’s not easy. You’ll find many referral examples and tips in this eBook. But I must warn you. I have definite points of view about referrals, and I express them readily. My position on referrals is based on more than 40 years in sales and sales management, with the last two decades dedicated to ensuring companies stand out, win deals, increase revenue, and decrease their cost of sales.
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