Point of View: Recession Proof Selling

Have your phones stopped ringing yet? Recession 2020 is here, accompanied by a pandemic, unemployment in double-digits, and an uncertain future.  Many businesses think that, since there’s nothing they can do, they should just do nothing. But “nothing” is futile thinking. This Point of View will equip you with 9 killer steps to increase sales, retain your loyal customers, and attract new business without increasing your cost of sales.

How to Land and Expand™

Referral selling is simple, but it’s not easy. You’ll find many referral examples and tips in this eBook. But I must warn you. I have definite points of view about referrals, and I express them readily. My position on referrals is based on more than 40 years in sales and sales management, with the last two decades dedicated to ensuring companies stand out, win deals, increase revenue, and decrease their cost of sales.

The Top 4 Referral Myths Debunked™

It’s time to debunk the many ridiculous referral myths. Contrary to what you might have heard, people do business with people, not with technology. Referrals DO scale. And just asking for a referral isn’t enough. This ebook debunks the top myths, telling the real story of how referrals can and WILL transform your business – when done right.

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