It’s time to debunk the many ridiculous referral myths. Contrary to what you might have heard, people do business with people, not with technology. Referrals DO scale. And just asking for a referral isn’t enough. This ebook debunks the top myths, telling the real story of how referrals can and WILL transform your business – when done right.
How to Land and Expand™
Referral selling is simple, but it’s not easy. You’ll find many referral examples and tips in this eBook. But I must warn you. I have definite points of view about referrals, and I express them readily. My position on referrals is based on more than 40 years in sales and sales management, with the last two decades dedicated to ensuring companies stand out, win deals, increase revenue, and decrease their cost of sales.
Opening the Doors to Sales Opportunities
Barb Giamanco was a trailblazer for women in sales. Based on her Conversations with Women in Sales podcast, she create the eBook: Opening the Doors to Sales Opportunities. Full transparency: I’m one of the four contributors. Barb had every intention of creating several more eBooks. Sadly, she passed away in May, 2020. We can all help her legacy live on by continuing to feature, promote, and evangelize for women in sales. We rock!
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