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AMERICA’S LEADING AUTHORITY ON REFERRAL SELLING
"...should be required reading—not just for sales professionals, but for everyone."
Tom Zgainer,
CEO, America’s Best 401k
"...grounded in real-life situations...reaffirmed for me that the most powerful way to build a relationship is to make a personal connection.”
Lee Folger,
sales executive

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HARD-HITTING KEYNOTE SPEAKER
Joanne’s contrarian approach often goes against the prevailing winds and even the philosophies of other speakers sharing the stage with her. Joanne’s energetic presentation style and actionable content provide audiences with a foundation to challenge what they hear in the blogosphere about how technology is changing how they should connect with prospects. Make her the most memorable speaker at your next event!
RECENT POSTS
CROs: Stop Chasing Clicks—Start Building Connections
Revenue leaders must prioritize relationships over digital shortcuts to drive real revenue growth. Digital isn’t a sales strategy. Hope isn’t a strategy. Marketing isn’t a strategy. A sales strategy isn’t about tools or trends—it’s about how your company...
Think Your Team Does Referrals Well? Here’s Why You Might Be Wrong
This is your referral reality check. What if your team’s best leads were already at their fingertips, but they weren’t taking full advantage? Referral selling strategies are the key to consistent sales growth, but chances are, your team isn’t leveraging them...
The Trust Factor: How Emotional Connections Make Referrals Unstoppable
The role of trust in relationship-based selling “As the world shifts to virtual, the challenge is building client trust.” I almost fell out of my chair when I heard a Sales VP say this. Building client trust has always been challenging; it’s not a new hurdle to...
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