Apr 26, 2012 | Referral Sales
Shift the focus of your emails to your prospect (it’s not about you) and watch your sales take off! In keeping with my theme of “Get Personal,” I’m sharing with you a blog by email marketing and copywriting guru, Ivan Levison. Ivan is king when it comes to content....Apr 19, 2012 | Referral Sales
Shift your sales conversation from product features to the results you deliver. “I don’t care about you. I only care about what you can do for me, my team, and my organization.” That’s what our prospects and clients think, but it’s probably not what they say (at least...Apr 5, 2012 | Referral Sales
You’d be surprised how a small thing, like a birthday card, can make a difference in a business relationship. I love Southwest Airlines. I actually believe that this big airline cares about me. I recently had a birthday (no tears, I’m glad about it!). Life is high...
