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Truth Bomb: Salespeople All Look Alike to B2B Buyers

Truth Bomb: Salespeople All Look Alike to B2B Buyers

May 25, 2023 | Lead Generation, Referral Sales

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? One IT provider from another? One marketing platform or sales enablement app? One insurance broker,  attorney, banker, or consultant?  Often you...
Building Bridges: How to Make a Difference in a Crazy World

Building Bridges: How to Make a Difference in a Crazy World

May 11, 2023 | Sales Leadership

Let’s do the impossible together. I’m so conflicted, often scared. What’s this world coming to? I’m not a pessimist and try to look at the bright side, but there’s so much violence and hate. Wars, nuclear threats, mass shootings, polarized governments. It’s...

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