I know it’s PC to be green. We all want to protect our environment, and a decrease in paper consumption is always a good thing. But I’ll be honest: I do love receiving a paper card in my real-life mailbox.
Life Is High Touch
Thank you for all of your heartfelt holiday messages. Special thanks to those of you who took the time to buy a card, write your message in the card, stamp the card, and mail it.
All of your cards now decorate my fireplace. I love opening the cards, reading the messages, and reflecting upon how I know you—whether we know each other through personal or business friendships. I love catching up on your families, your travels, and your work.
(For the record, I believe in a paper follow-up in sales, too. Read, “The Fortune Is in the Follow-Up”. Trust me, a paper note is rare, noticed, and appreciated now, more than ever.)
My Inbox Is Work
I noticed my behavior as I received email after email with holiday greetings. I thought, “Yikes, it’s year end, I’m swamped, I have plenty of business emails in my inbox that I must read, when am I going to read this one…and the next one…and the next one? Some of you even included videos in your messages. Very clever, but it takes me even more time to look at those.
I know some of you like to read these messages on your smart phones or computer tablets as you run from place to place. I don’t.
My Mailbox Is Personal
I like to sit and read my cards. Yes, sometimes I watch television at the same time, but I only read your cards during commercials. Your messages make me smile, recollect, and realize how fortunate I am to receive your note. And how honored I am that you took the time to buy a card, write a message, stamp the card, and mail it to me.
Thanks for staying in touch the old-fashioned way.