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Burning Bridges in Sales: The Hidden Cost of Bad Outreach

Burning Bridges in Sales: The Hidden Cost of Bad Outreach

Feb 28, 2025 | Social Selling

Discover how a broken approach to social selling can damage your sales reputation, costing you business referrals and lost revenue. Steve thought he was a social selling pro, but his first message after connecting with me on LinkedIn proved that he wasn’t.  “What...
CROs: Stop Chasing Clicks—Start Building Connections

CROs: Stop Chasing Clicks—Start Building Connections

Feb 13, 2025 | Prospecting, Referral Sales, Sales Leadership

Revenue leaders must prioritize relationships over digital shortcuts to drive real revenue growth. Digital isn’t a sales strategy. Hope isn’t a strategy. Marketing isn’t a strategy.  A sales strategy isn’t about tools or trends—it’s about how your company...

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